AVOD vs FAST Streaming: Which is Right for Your Business?
Blog Post
In today’s world, streaming via the internet is the new norm. Particularly, when we talk about earning via those streams, the concept of free streaming for the end user is largely popular. This is because, with increasing accessibility more and more users access it owing to its free nature. When we talk about free streaming, AVOD Vs FAST always comes up.
Though similar in some aspects, on the other hand, they differ largely in deployment and strategy. In this blog, we are going to read about the differences between the two technologies. We will also give you an idea as to what should work best for your business. Both technologies are capturing significant market share. Depending on where they are deployed, their usage can result in financial gains for the end user.
Let’s understand ad supported video and free ad supported video and see what works best for business.
Markets for both forms of advertising are flourishing, and to support this claim, here are a few insights.
Statista says the Advertising AVoD market worldwide is anticipated to achieve a revenue of US$48.32bn by 2024. Subsequently, it is expected to exhibit a steady compound annual growth rate CAGR of 9.53% from 2024 to 2027. It will result in a projected market volume of US$63.50bn by 2027. Likewise, subscription video models are just as popular.
Moreover, the number of users in the Advertising AVoD market is projected to reach 3.4bn users by 2027. The user penetration rate is expected to rise from 38.3% in 2024 to 43.2% by 2027. In response to growing trends, streaming services are slowly using the power of AVoD and including it in their hybrid models.
Revenue in the Free ad-supported streaming TV FAST market worldwide is forecasted to reach US$9.68bn in 2024.
Analysts anticipate that the revenue will demonstrate an annual growth rate CAGR of 10.79% from 2024 to 2029. When compared globally, the United States is expected to generate the most revenue US$5,242.00m in 2024.
Analysts project that the average revenue per user in the Free ad-supported streaming TV FAST market will be US$9.99 in 2024.
Both technologies are methods of deploying advertisements. They do so in such a way that the platform owner earns from ads rather than from the content consumers. General users can access it for free. It is one of the very strong reasons for its immense popularity and global acceptance among viewers. Let’s have a look at both these technologies and then decide what works best for you.
AVoD or advertiser video on demand, is a form of deploying ads on video and audio content that is on-demand in nature as the name suggests. It offers free content that is supported by advertisements. Think of it like watching TV with ads except for the fact that here the content is on-demand which means users have the choice to select what they want to watch.
The best example of an AVOD-based streaming setup is undoubtedly YouTube. Amassing huge viewership and monetization opportunit