The Battle of Brands for Streaming TV: Samsung, LG, Roku, and More

Online streaming on smart TVs is seeing the boost of the century. The prime reason behind this boost is the boom in sales of smart TVs and the continuous advancements in TV technologies by smart streaming TV brands. And now with streaming sticks and smart set-top boxes, you don’t even need a smart TV to stream online content on bigger screens.

Globally, TV markets generated a revenue of 168.8 billion US dollars in 2022. Going by the Smart TV Brands, Samsung occupied 19.6% of the global sales volume in 2022, followed by LG (11.7%) and TCL (11.7%).

Since 2019, Samsung has always occupied the top position, occupying over 19% of the sales volume consistently. LG has also been a consistent second, though its sales volume dropped to 11.7% for the first time in 2023.

From a streaming business perspective, the awareness of streaming TV brands is important because only then you can decide which app you need to launch first. As most of these smart TVs operate on different operating systems, like WebOS for LG, Tizen for Samsung, etc, a single app won’t work on all of them. You will have to launch separate apps for each of these ecosystems.

In this blog, we will take you through interesting insights, market size, and projections for each of these smart TV brands, so that you can decide the perfect destination for your streaming apps. So, let’s begin!

Over the years, we have seen tremendous growth in the overall smart TV and streaming devices market. But from the brand’s perspective, the top three brands have been able to retain their positions in the market. Let’s now take a deeper look at some of these brands.

According to a recent press release by Samsung, this giant TV brand has topped the global television market for the 17th consecutive time this year. Hence, you can imagine the dominance that it has over the overall television market.

Samsung has been developing connected TVs since 2008 when it first launched power infolink-enabled TV sets. These TVs could connect to the internet and USB devices, to deliver weather reports and simple YouTube Videos. From then on, Samsung has been improving its TV technology continuously, as shown in the table given below.

As you can see, Samsung has always been the torch-bearer when it comes to innovation in the television industry. And that is why, it has shown constant market dominance in terms of unit sales, as shown in the graph below.

Hence, for any streaming business, developing your own Samsung Tizen app will be of utmost importance! Because you won’t want to miss being present over Samsung smart TVs.

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LG is the second-largest brand in the global television market. The market share of the LG brand in the television market is shown in the graph given below.

If you take a deeper look at the graph, you will realize that the overall sales of