How LinqTV's Encoding Solution Ensures Optimal Video Quality and Speed

Imagine a world without video encoding! Gigantic, uncompressed video files would have clogged the internet. It would probably have required supercomputers and fiber-optic connections in every home to decode these huge video files. Also, videos wouldn’t play on your phone, tablet, or smart TV because each device requires specific formats.

But, we are blessed, as we live in a world where encoding is possible! Developing robust encoding systems was never easy. It all started with a simple compressor used to compress those gigantic video files. It involved removing unnecessary and redundant data like similar frames from the video files. But it was not enough, so codecs were introduced.

Codecs analyzed frames, discarded unnecessary information, and coded the remaining data efficiently. Different codecs served different purposes, like H.264 and VP9. So, here came another problem – one codec couldn’t fit all the devices. A smartphone can’t handle a codec meant for a supercomputer.

That is where transcoding was needed. Transcoders processed the encoded videos to suit the specific needs of each device, ensuring smooth playback on any screen. So, many video streaming companies took the setup as final, as it seemed to solve all the problems.

But, was it really enough? NO!

Even in this setup, the biggest three questions still remained – Quality, Speed, and Security. In most of the earlier encoding setups, Quality and Speed would not go hand in hand. The faster systems would compromise on quality, and HD quality outputs needed more than enough time to encode.

But, at LinqTV, we have always believed in disrupting the streaming ecosystem. Hence, we came up with a state-of-the-art encoding system that would not compromise on any parameter.

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At LinqTV, we believe that an ideal encoding system is one that:

To tick all of these boxes, we have our own encoding engine in place that delivers performance at par with industry standards, leading to higher customer satisfaction.

This in-house built-in encoding and transcoding system incorporates all the latest and best encoding trends, including per-title encoding, progressive encoding, and lossless audio. Let’s now walk you through LinqTV’s encoding system.

Our Encoding Engine is one of the biggest backbones of our streaming architecture. It has been exclusively developed by our in-house team. Hence, we are one of the very few companies that use our own encoding engine, which is definitely one of our USPs.

So, how does it work? Whenever you upload any video or audio content into our CMS, our system first decides whether it is already encoded or not. Yes, you can upload even the raw video files, in any format, into our CMS. Our encoding system handles the rest!

In the case of raw (that is not encoded) video or audio content, our system initiates