From Gloves to Dollars: Monetizing Your MMA Matches with Paywall

There are multiple ways to monetize any content on the internet today. You have subscriptions that can get loyal people to pay a recurring amount and free streaming for your viewers where you earn using advertisers. But is there any other more effective way to monetize like MMA matches and tournaments that does not include ads or require monthly commitments?

Introducing PPV, the latest addition to your monetization strategies that we believe if deployed efficiently, can offer better returns than the standard monetization methods used to stream live matches on the internet.

When we say that paywall or PPV is going to increase revenues, the next question is how it happens and how you can deploy this monetization to your live MMA matches. In this blog, we are going to discuss what is  PPV and why it is an efficient way to monetize MMA matches and also introduce you to tools such as LinqTV Live, that can help you live stream and monetize your MMA matches effortlessly.

Monetizing live streams has always been a challenge for content creators and showrunners. While on-demand content has people coming in large numbers for monthly committed payments or SVOD as we say it, the same is not true for live sports. People often want to watch particular matches only and many times, as sports work in seasons, it seems to be a bad idea for a long-term commitment given seasons last for only a particular period.

This is where Paywall comes into the picture. A PPV is nothing but a gateway restriction to your live MMA match that prompts users to pay a certain amount to have limited and exclusive access to the content. This ensures a steady stream of revenue and better user analytics in the long run.

Paywalls can be broadly classified into 3 types. A hard paywall that keeps all the content gated and only allows the user to access it when they pay for it. Then comes a soft paywall that gives users some access to the content let’s say the first 5 minutes for free and then asks for the viewership charges from the user. The last one is freemium where a particular part of the content can be accessed any number of times but the users will have to pay a further price to get access to the entire match.

Regardless of the type of paywall you use, it is a great way to monetize your content. Here are a few reasons why you must try a paywall to monetize your live streams.

A paywall gives a sense of exclusivity to the audience. A paywall makes the content special. Having a paywall also means genuinely interested people will watch your content meaning you start to build a loyal fanbase that is financially invested in the live streams. This helps to grow and nurture your audience with quality content.

The likelihood of a user purchasing a monthly subscription for a seasoned tournament is less and having a paywall gives the audience smaller commitments to that start and end at will. So if your MMA matches are popular, chances are paywall is going to give you a better revenue