Top 16 OTT & Streaming Insights for 2025

The OTT and streaming industry is expanding exponentially every year.  The world has witnessed many technologies that will enhance user experience and push the power button of video streaming to reach unexplored domains and provide entertainment and knowledge to even the remotest corner of the world. Here are a few important highlights and insights of OTT and streaming for the past year and show what the future holds in 2025.

The OTT industry as we all should know is not just restricted to entertainment. Its applications reach every industry that video has the power to influence. So starting with obviously entertainment, the OTT and streaming world has achieved remarkable feats in the fields of e-commerce, education, corporate knowledge transfer, live streaming, gaming, and more. Let’s start reading about them now.

Reliance Industries Limited and the Walt Disney Company will combine their Indian businesses for a joint venture where RIL will be investing US$ 1.3 billion for a 63% share in the venture. Expected to be one of the biggest collaborations ever, this collaboration will bring two streaming giants under one roof and is expected to boast a viewership of 750 million across India and more in abroad.

India is expected to be one of the biggest markets for OTT and streaming services business and last year’s insights by Internet In India Report 2023 suggest that 707 million Indian internet users are actively engaged in OTT video and audio streaming. Additionally, the smart devices categories have also grown by 58% from 2021 to 2023 with a significant 208 million internet users using internet-enabled devices to watch video content against 181 million that still use conventional TV watching.

According to SjyQuest’s research, the OTT market size is expected to reach USD 1241.6 Billion by 2023 at an expected CAGR of 26.42%. Good adoption of high-speed internet and personalized content viewing experience on numerous gadgets are the two important factors for this immense expected growth. According to the same report, SVOD is going to lead in monetization shares and North America is going to lead globally due to excessive market penetration.

Coherent Market Insights suggest that the global video streaming software market size which is valued at US$ 8.84 billion in 2022 is expected to grow at a CAGR of 19.30% between 2023 to 2030 and surpass US$36.9 billion by 2030. Again, strong mobile device penetration and internet availability combined with technological advancements and live streaming dominance are expected to play a key role in more and more businesses investing in video streaming software.

Research by Omdia reveals that 20% of monthly consumption is done by only five FAST channels and the top 20 control nearly half of the viewing experience. The report also suggests that there are newer growth opportunities in the FAST industry as over 1600 channels are now available in the US and with the use of the right broadcasting tools such