How Roku Advertising Works in 2025? Guide for Marketers and Streamers

By the end of 2023, there were 80 million active Roku user accounts worldwide. And in just two quarters of 2025, that number has increased to 83.6 million active users. So, as a digital marketer or streaming entrepreneur, if you are not leveraging Roku Advertising, you are missing out on a huge audience base!

Roku Advertising has now become one of the primary outreach channels for digital marketers, thanks to its precision targeting and amazing engagement rates. And if you are looking to know more about Roku Advertising, you are on the right page.