Smart TV App Security: Ensuring Safe Streaming with LinqTV One

The smart TV market is growing at a rapid pace. And apparently, people of all age groups prefer to have one in their homes. In a survey conducted by Statista in 2022, the people of the US were asked whether they have a smart TV in their homes or not. 46% of the people aged 18-34 years said yes, while 49% of the people aged above 35 said they have connected or smart TVs in their homes.

As a result, the number of smart TV apps is also increasing day by day. Android TV has already crossed the benchmark of 10,000 apps, while other OS like Samsung Tizen and LG WebOS is also not far behind. As the number of apps keeps increasing, smart TV app security concerns also keep growing exponentially.

Issues like DoS and DDoS attacks, hacking attempts, content stealing and manipulations, and identity theft are some of the major security issues in smart TV apps. These issues can be effectively addressed by certain features like DRM, SSO, Biometric Authentication, and more. In this blog, we will tell you everything you need to know about smart TV app security in detail. So, let’s get started!

Like any other digital ecosystem, smart TV apps are also at risk of multilateral cyber attacks. Some of the major cyber threats on smart TV apps are listed below.

Sometimes, your users might share their login ID and password with their friends without permission. In this way, people who usually are not allowed to get access to your content can also view the content. Some of them might even record them and keep them for future viewing.

Many hackers who fail to get access to your database then attempt to hack the individual accounts of your users using password guessing and stealing techniques. Most often, they do so for piracy attempts on some of your top and exclusive content. Implementing ASPM security measures can reduce these risks by strengthening password policies, enabling multi-factor authentication, and monitoring for suspicious logins.

When hackers succeed in breaking into your database, they steal the sensitive and personal information of your users like their name, date of birth, credit card details, email IDs, and more! They then use this information for monetary benefits.

Content stealing attempts can be done either by hacking one of your user accounts, or hacking into your database. Also, some pirates attempt to steal your content en route while it is being transmitted from the server to the end user’s device.

After gaining access to your database, many hackers leave malicious messages or upload malicious videos to your platform.

In Denial of Service attacks, the attackers send unnecessary data packets to the servers, so that the servers become overloaded and ultimately crash. Hence, when a genuine user requests to play any video, they won’t be able to receive the data from the server.

LinqTV One incorporated multiple security measures to ensure that all the smart TV apps and streaming platforms developed using our solution remain insulated from cyber a