What is Social Media Video Marketing: A Detailed Guide

We have entered an era where viewers spend hours consuming video on Snapchat, TikTok, Instagram, YouTube, Twitter, Facebook and more.  Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. So, you can see that creating and posting videos on social media always help you drive toward your existing marketing goals. From creating brand awareness to promoting exclusive product videos, social media video marketing can be more beneficial than you can imagine. Here’s a quick overview of what exactly social media video marketing is and why you should be including it in your video marketing plan.

What is Social Media Video Marketing?

An integral part of video marketing, social video marketing is an effective channel to increase audience engagement through social activity around a published video. It is a special kind of video marketing where videos are created and tailored as per the specific requirements/parameters of various social media platforms. With the help of advanced social media management tools, and social media video maker businesses can streamline the creation and publishing of videos across multiple platforms, ensuring consistency and maximizing impact.

We’re fortunate enough to have several social media platforms that excel when it comes to video. While YouTube is perhaps the biggest for video hosting, other popular platforms for social media video marketing include Facebook, Twitter, Instagram, LinkedIn, Snapchat, TikTok and Embed Facebook Video. These social media platforms have prompted businesses to orient their brands as per these platform algorithms.

In a successful social media video marketing campaign, creating and posting videos to social should always be focused to fulfill your video marketing goals. For example, if your goal is to get more downloads on the latest eGuide, you could create a short teaser or how-to video and post the full link to the ebook’s landing page in the copy of your social post.

Did you know that YouTube is the second-largest search engine after Google?

Research states that 93% of brands have gained new customers due to videos on social media. In an era where the majority of consumers have at least one social media account and are always available online, the user base for social platforms is quite heavy giving brands the opportunity of maximum content outreach. Content marketing, especially through video, is crucial in social media marketing because it effectively captures and retains audience attention, driving higher engagement and brand visibility. Marketing agencies recognize the importance of video, too: Seeker’s content marketing solutions, for example, prioritize video content because they know search engines and social media platforms often give added weight to it in their algorithms. Here are a few reasons why you should incorporate video in your social media marketing plan.

1. Video is more engaging on social me