Top 5 Reasons to Choose SaaS to build your OTT Platform

Thinking of starting your own SaaS service or are you an organization that’s looking to expand into the realm of OTT Streaming Service?

I am sure you would have thought about various things that go together to make an OTT service, like content, revenue models, marketing and also technology and one of the most common thought when it comes to technology for most people is, should I go with a SaaS streaming platform and whether it is right for my organization’s needs or should I go with a custom-built solution?

If you find yourself in this dilemma, you are not alone. The rapid growth of cloud-based software solutions has literally shaken up previous myths about in-house development being the fastest and lightest approach.

Also, thanks to the low cost, lightweight SaaS services that are out there, increasingly businesses are preferring SaaS solutions over in-house or custom built, and why should OTT be any different?

If you are looking for information on why a SaaS service vs a custom-built one, are scratching your head in confusion and are struggling to make sense of the technical mumbo jumbo that’s out there, then, look no further because our aim with this blog is to fizzle out some if not all of that confusion as we evaluate both options.

We list 5 top reasons why you should go for a SaaS based platform instead of building your own. But first, we take a look at what is SaaS.

In its most basic form, cloud computing provides software, data storage, and processing power over the internet. This basic form enables SaaS applications to be accessed from any internet connected device using a web browser, offering easy access for users. Unlike on premises software that requires local installation, SaaS solutions allow you to use applications without the need for complex setups, making them more efficient and flexible.

Software as a Service (SaaS) is typically a cloud based solution that provides users with ready-built software and hardware, accessed via a secure online (Cloud) platform and is offered on a subscription basis.

Basically, it means that you lease space on someone else’s software application for a specified period of time vs buying a license to use the software indefinitely or getting one developed for custom build.

Instead of having to install and maintain software, SaaS service lets you simply access it online via the internet or in some cases offline through desktop applications, eliminating software and hardware management.

Basically, you have 3 options when you want an answer to the “Technology” question –

With SaaS, the SaaS delivery model leverages cloud-native features for greater flexibility and cost reduction, making it easier for businesses to scale and adapt to changing needs.

A key aspect of SaaS is its multi tenant architecture, where a single instance of the application software serves multiple tenants or customers simultaneously. This enables SaaS providers to efficiently support multiple users and organization