Top Social Video Platforms in 2024: Features, Pros, Cons, and More…

Most of us are addicted to those social media videos, be it TikTok videos, Insta reels, or YouTube shorts, right? And in 2024, the social video market is booming, with users spending an average of 151 minutes per day on video content across platforms.

Compared to long-form videos, short-form videos like TikTok Reels and Instagram Reels are going more viral in 2024! However, this overall dominance falls short when it comes to YouTube, where long videos are still more widely consumed than shorts.

In this blog, we will tell you about the top social video platforms that are currently creating all the buzz. We will also tell you the top features that make these platforms so popular, and the easiest way to develop your own social video platform without coding. So, let’s get started!

A social video platform is also a form of social media platform but with videos at its core focus. It is a platform specifically designed for creating, sharing, and viewing video content in a social context. Text and images may complement it, but videos take center stage.

While some platforms like YouTube cater to longer formats, the recent trend leans towards bite-sized, attention-grabbing videos, often under a minute. That is why TikTok, Instagram Reels, and Snapchat are amongst the most popular social video platforms in 2024!

Even conventional social media platforms like Facebook and X (formerly Twitter) also allow their users to post short videos. And these videos often go viral too, hence proving the popularity of videos across social media platforms. If you want to enhance your Facebook presence, grow audience or another option buying Facebook views might be a useful strategy. You can also manage social media scheduling with tools like Planable to ensure your video content is published consistently and at the right times.

As compared to web platforms, social video apps for mobile and smart TVs have become more popular in recent times. This is because of two reasons. First, people prefer watching videos either on bigger TV screens or on-the-go on their mobile phones. And second, even the creators use smartphone apps more nowadays! Anyone with a smartphone can become a creator, making video content more accessible and diverse.

In 2024, there are 5.04 billion global social media mobile app users, which is approximately 62.3% of the total internet users. In 2023 alone, around 284 billion social media mobile apps were downloaded globally.

A similar trend is observed for smart TV apps too! Smart and connected TVs are now present in 1.9 billion households globally, and they accounted for 22% of total social video viewing time in 2022-23.

So, why this sudden shift? There are several reasons behind it, like:

Based on the number of viewers, YouTube is the most popular social video platform with 2.5 billion monthly active users, followed by Facebook with nearly 2 billion monthly active, Instagram with 2 billion monthly active, and TikTok with 1 billion monthly active u