Solution for Marketers - Video Marketing Platform

If you are evaluating Marketers, this guide covers what it is, how it works in production, and how to deliver it reliably as part of a modern streaming service.

Key benefits

• Multi-device delivery across web, mobile and connected TV
• APIs and integrations to fit existing systems
• Security, analytics and a CMS in one connected platform
• End-to-end workflow from ingest to playback and monetization
• Flexible monetization: subscription, ads, pay-per-view and hybrid

How Marketers works

Content is uploaded or ingested live, encoded into adaptive renditions, protected, and delivered across web, mobile and TV through a CDN, while billing, analytics and a CMS tie the experience together.

Practical considerations

• Prioritize the viewer-critical path: sign-up, playback and payment
• Start with a focused pilot, then expand monetization and devices
• Instrument analytics early so decisions are data-driven

Where LinqTV fits

LinqTV One, Live, Flex, Playout and the Player SDK cover the full streaming lifecycle, from ingest and encoding to apps, billing and analytics, on one platform.

Solutions engineers can help you benchmark performance and estimate operating cost before a full migration.

Common questions

Can we keep our existing tools?

APIs, webhooks and prebuilt connectors integrate with common CMS, CRM and payment systems, so you extend your stack instead of replacing it.

How is global performance handled?

Adaptive bitrate, edge caching and multi-CDN routing maintain quality for international audiences and high-concurrency events.

Where should a new streaming service start?

Begin with a focused pilot on a single product and your strongest content, prove engagement and conversion, then expand to more devices and monetization models.

Next steps

Ready to put streaming platform to work? Explore LinqTV One for an end-to-end streaming platform, or talk to our team for a tailored walkthrough of how Marketers fits your roadmap. The links below are a good place to start.